This is the Nike logo, I find this enjoyable because it is very iconic and simple. It is also very symbolic because it represents victory, and Nike is the greek godess of victory. It's almost like someone and they checked something off the list. Now everyone recognizes the symbol because its on 9/10 shoes you see on the street.

I think this Logo is very clever, it shows a play on words along with a very fitting graphic. the mug is a bar code and the mug would usually be at a bar. Most would assume the function of the logo just from seeing this, maybe it allows u to buy liquor on a credit card.